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The web site einhornbeer.com had the following in the web page, "Ermans are known for their commitment to quality and tradition when it comes to brewing." We saw that the website stated " This tradition and passion for great beer now has found a new home on the Central Coast - EINHORN BEER." It also said " Full-bodied brews are made with the best raw materials available, brewed just the way you might discover on your travels in and around Germany. Einhorn News - at a glance. Blue Frog Brewing is here. New German brands - Jawohl! You always come back to your first love. System for draught which ." The header had beer as the highest ranking optimized keyword. This keyword is followed by microbrewery, microbreweries, and san luis obispo which isn't as urgent as beer. The other words einhornbeer.com used was san. luis is included but could not be seen by search engines.